Key Rating Drivers & Detailed Description
Strengths:
* Established market position in the automotive components industry
The MSSL group has an established market position and is amongst the world's largest manufacturers of exterior rear-view mirrors with dominant market share, and is a leading global player in polymer-based interior and exterior modules. Its market position is further supported by increasing market share in the premium segment in the polymers division in bumpers, instrument panels and door panels. Moreover, the group is also the largest manufacturer of wiring harnesses for passenger vehicles in India. PKC (acquired in April 2017) has a dominant market share in North American and European heavy truck market. Recent acquisitions such as Nanchang JMCG Mekra Lang Vehicle Mirror Co and CIM Tools Private Limited are likely to strengthen its position in mirrors in China and aerospace components respectively.
The MSSL group's business risk profile is further supported by the synergies within various business segments, its strong in-house research and development capabilities, and long-term technical collaborations with Sumitomo Wiring Systems Ltd (SWS) and other joint venture (JV) partners.
* Diversified revenue profile across customers, geographies, and product segments
The MSSL group has, over the years, significantly diversified its revenue profile through acquisitions. Ramp up of performance of acquired entities has helped the MSSL group in establishing a global presence across key product segments.
Further, the MSSL group's customer and geographic diversity has been improving. The healthy customer diversity helped the MSSL group withstand slowdown in demand multiple times in the past. The MSSL group's geographic diversity has also been improving, with exposure to its largest market, Europe, reducing to 45% in fiscal 2021 from 59% in fiscal 2015; the exposure to Asia Pacific, North America and South America has simultaneously increased. Integration of SMRC has further driven the improvement in geographic and customer diversity.
Global light vehicle sales are expected to grow about 6-8% in calendar year (CY) 2022, after growing slower recovery seen in CY 2021. The global auto recovery will also reflect in similar revenue growth at MSSL which derived ~45% of its revenue in Europe, 15% in USA, 11% in India while remaining from the rest of the world in fiscal 2021. The Indian passenger vehicle segment is also expected to witness volume growth of 15-20% in fiscal 2022. Furthermore, MSSL plans to increase share of non-auto business over next five years in identified segments such as aerospace, logistics, health & medical and technological & industrial solutions through organic and inorganic routes.
CRISIL Ratings believes that the MSSL group will benefit from its diversified customer profile and strong order book, which will enable it to register better than industry growth over the medium term.
* Healthy relationships with global OEMs
Over the years, the MSSL group has forged healthy relationships with major global OEMs, on account of its focus on quality and delivery. The group benefits from a sustained inflow of new orders from OEMs, primarily in its major operating subsidiaries, Samvardhana Motherson Peguform (SMP) and SMR. The holding company of the major international operations of the group, SMRP BV’s (rated BB/Stable, by S&P Global Ratings) order book stood at EUR 15.3 billion at September 30, 2021.
The MSSL group has a well-diversified global client base in the passenger vehicles industry. Its customers include leading global OEMs such as VWG and its group companies, Daimler AG (rated A-/Stable/A-2’ by S&P Global Ratings), Hyundai Motor Co. (rated 'BBB+/Stable' by S&P Global Ratings), Maruti Suzuki India Ltd (rated 'CRISIL AAA/Stable/CRISIL A1+'), Bayerische Motoren Werke Aktiengesellschaft (BMW ' rated 'A/Stable/A-1' by S&P Global Ratings), Nissan Motor Co. Ltd (rated 'BBB-/Negative/ A-3' by S&P Global Ratings), Renault S.A. (rated 'BB+/Negative/B' by S&P Global Ratings), Ford Motor Company (rated 'BB+/Positive/B' by S&P Global Ratings), General Motors Company (rated 'BBB/Stable' by S&P Global Ratings), and Toyota Motor Corp (rated A+/Stable/A-1+' by S&P Global Ratings), among others.
* Strong execution track record of successful turnaround of, and ramp up of utilisation levels at overseas acquired entities
The MSSL group has a track record of acquiring distressed companies and turning around their operations in a short span of time. The 25 acquisitions from fiscal 2002 till date have improved its geographical and product profiles, apart from being its growth driver. The MSSL group has also successfully integrated and stabilised the operations of the acquired entities. With the large scale efficiency measures undertaken by company as well as the initial teething issues and the ramp up costs now over, these plants achieved breakeven in 2nd quarter of fiscal 2021 onwards. PKC has also demonstrated improvement in operating performance since acquisition in March 2017. Operating margin of SMRP BV and PKC moderation during first six months of fiscal 2022 due to lag in passing on increase in raw material prices, supply chain challenges and one-off expenses. With gradual recovery in demand, pass through of costs, operating margin are expected to normalise for these business in the near term.
Over medium term, overall operating profitability is expected at 9-10%, compared with 7.6% in fiscal 2021 and estimated at ~8% in fiscal 2022, owing to recovery in revenue growth, ramp up in profitability at Greenfields and normalisation of supply chain. MSSL group’s return on capital employed (RoCE) will recover fast as market conditions improve.
* Well-spaced out repayment obligations, resulting from long maturity of MSSL group's debt
While the MSSL group has funded its acquisitions through a combination of debt, equity and accruals, it has also prudently ensured its debt obligations are well spaced out, besides also consistently working on lowering the cost of debt. For instance, the group has replaced high cost debt with longer tenure Euro and USD denominated debt at competitive rates over the past three years.
The company’s long term repayment obligations stand at ~Rs 1800 crore in fiscal 2022 and Rs 1000 crore in fiscal 2023 which are expected to be met out of cash accrual expected at Rs 4500-5000 crore p.a.
Despite pandemic impact the credit metrics remained relatively less affected with interest coverage estimated at ~9-10 times in fiscal 2022 as against ~8.8 times in fiscal 2021 and also gross debt to EBIDTA estimated at ~2.0 times as against 2.5 times in fiscal 2021. This was owing to controlled organic capex, efficient working capital management and cost optimization initiatives undertaken by the company. With improvement in revenues and profitability, the credit metrics are expected to improve over medium term, such as gross debt to EBITDA to improve to below 2 times by fiscal 2023.
Weakness:
* Exposure to cyclicality in demand in global automobile industry
While MSSL's revenue profile benefits from good geographic, customer and product diversity, it remains closely aligned to the performance of key geographies and customers. Due to dependence on large global OEMs, MSSL's business prospects are exposed to cyclical demand patterns inherent to the global automobile industry and ability of the OEMs to sustain their operating performance, more so as it has undertaken significant capex to cater to OEMs through Greenfield plants in USA as well as Hungary. Delay in earlier envisaged ramp up of these plants impacted the overall operating profitability in fiscal 2019 and first nine months of fiscal 2020.
* Aggressive acquisition-led growth strategy
The MSSL group has demonstrated high growth through a number of acquisitions since 2002. MSSL group achieved revenues of about USD 8.9 billion in fiscal 2020. However, enhancement of RoCE is expected to be the main criteria for acquisitions. While MSSL may continue with its aggressive growth strategy over medium term, demonstration of management intent to prioritise sustenance of RoCE at healthy levels over revenue targets will be critical.
* High, albeit reducing, revenue concentration towards VWG
The MSSL group's long-term strategy is to ensure that no single customer, country or component contributes more than 15% to the turnover. However, while the customer diversity is improving, VWG remains MSSL group's largest customer. The share of VWG reduced to 26% in fiscal 2020, from 49% in fiscal 2014. The share of VWG is expected to reduce further with the execution of large orders from Daimler and completion of acquisition of SMRC in August 2018. The SMRC acquisition has resulted in increase in the share from Renault S.A., and Peugeot S.A. (PSA) in fiscal 2019.